Webinar Recording - Creating Value Through Market Research

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Mrs. Theresa Webb, CPPO, CPPB, C.P.M., M.A.
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  1. Specifics

    Webinar Recording


    Presented by: 

    Theresa Webb, CPPO, CPPB, CPSM, C.P.M.

    Contact hours:



    Using simple observational data obtained through market research, procurement professionals have unimaginable amounts of information available to guide them. With a small initial investment of time, you have the ability to gather meaningful and useful information and raise the bar on the level of support you provide to your client departments. Information that can be used to ensure more effective, focused, and applicable solicitations that target what is going on in the marketplace and keeps our agencies on the leading edge of what’s happening and available. This translates into value across the organization. How can research of market information and trends be used in strategic sourcing? Information is a critical component of the sourcing process and what one knows about the market helps not only in building better bids and RFPs but in negotiating, controlling costs and impacting project success. This webinar will look at where and how to conduct market research to obtain the information you need.


    After completing this online training session, learners will be able to:
    1. Recognize the value of investing time in conducting market research
    2. Establish the basic elements of on-line marketplace and trending research
    3. Understand the principles of applying market research into the solicitation process

    Presenter Bio

    Theresa Webb holds CPPO, CPPB certifications from UPPCC and CPSM and Lifetime C.P.M. certifications from ISM. Theresa is a current member of the NIGP; the Institute for Public Procurement, member of the NIGP Talent Council, and serves as the Treasurer for the Florida Association of Public Procurement Officials and as a member of the ISM Survey on Business Survey Panel.  Of recent, she has served on the NIGP Global Best Practice Task Force for Specifications, on the LINCS Advisory Board for the St. Pete College supply management certification program, on the Board of the Tampa Bay Area Chapter of NIGP including President in 2014, On the Board of the Airport Purchasing Group, and on the NIGP Research Committee. Theresa has a Bachelor degree in Business and is currently working towards her Master degree in Business Management. Theresa has numerous published articles and has taught professional development classes and workshops at the local, state and national level.
    She has over 25 years experience in procurement.   Over her career, she has served in various capacities within the procurement profession in the private sector in the retail, sporting goods, aerospace, and chemical industries and has over 15 years in public sector procurement. Theresa is Procurement Official for Manatee County (Florida) with leadership responsibilities over the procurement of all goods, services, capital improvement and construction.


    Attendance for Individuals

    In order to receive one contact hour, each member needs to register for the webinar individually in advance and then watch the live webinar. Your credit is tabulated by match between your login and your registration.

    Attendance for Groups

    There is a Group Sign-In Form provided with each webinar. The group sign-in form does not register anyone for the webinar, it just verifies live attendance. Each person will receive their unique passcode in the login email on the day of the webinar – this verifies their registration. The group sign in form verifies that they watched the live webinar.
    Please contact distancelearning@nigp.org if you do not receive your login information by 12 pm on the day of the webinar.
  • Webinar 030718: Creating Value Through Market Research (Non Member Rate includes a one-year complementary NIGP membership for eligible individuals.)
    $190.00 USD
    Note: Prices may increase as the event nears
  • Registration Information

    Registration Deadline: Tuesday March 6th, 2018 at 11:59 PM EST - Registrations cannot be accepted the day of the Webinar.


    Registration is Online Only


    To register please scroll to the bottom of this page and click on the Register button. 
    The $190.00 non-member fee includes one full year of complimentary membership to NIGP for those that are eligible. Please call Customer Care at 800-367-6447 for more information.
  • All cancellations must be made in writing by emailing registrationinfo@nigp.org. Once the login email is sent, registrants that are non-members are not eligible for a refund. Registered participants who do not attend will not receive credit. Need to miss the webinar due to a last minute meeting? There is no need to cancel. You won't receive credit, but you will still receive all the handouts and the recording link.
  • NIGP Webinar Disclaimer

    The content of this webinar is intended for informational purposes only. It is not intended to solicit business or to provide legal advice. Laws differ by jurisdiction, and the information in this webinar may not apply to every attendee. You should not take, or refrain from taking, any particular action based upon the information contained in this webinar without first seeking jurisdictional guidance.