Webinar Recording - Market Research Equals Better Decision Making: Learn Why and How

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  1. Specifics

    Webinar Recording

    Presented by:  
    Brenda Derge, MBA, CPPO, CPPB, CPM, Purchasing Agent Program Supervisor, State of Wisconsin Department of Corrections, Wisconsin Association for Public Procurement President
    Ruth Ginzberg, CTPS, Sr. I.T. Procurement Specialist, University of Wisconsin System
    Brian K. O’Connor, C.P.M., Procurement Manager, Town of Davie, FL
    Stacy Gregg, CPPO, CPPB, Procurement Manager, State of South Carolina, Division of Procurement Services
    Rebecca Hoefs, Procurement Manager, State of Wisconsin Department of Corrections
    Contact hours: 1 (Contact hour awarded based on registering and attending the live event)


    This session is for professionals who are starting out in Procurement and want to better understand market research as well as how to apply the findings to procurement.  After this session, you will better understand what resources might help you add much greater value to your organization when you work on your next public procurement process, contract negotiations, and contract lifecycle.  You will also hear from a panel of Procurement Professionals on how they have applied the use of market research.


     After completing this online training session, learners will be able to:
    1. Understand what market research is and when it might be conducted
    2. Identify market research resources
    3. Uncover possible gaps, identify concerns and possible needs, and find trends
    4. Hear about the application of market research in actual examples

    Presenter Bio

    Brenda Derge is a Purchasing Agent Program Supervisor with the State of Wisconsin Department of Corrections. She has worked for over 27 years in state government, with state entities such as Department of Administration, Department of Transportation, and in higher education at various UW System campuses. She also currently serves as the President for the Wisconsin Association for Public Procurement (WAPP), an NIGP chapter chartered in 1976 and established in 1943. She earned a MBA and both the CPPO and CPPB certifications. In addition, she earned a Purchasing and Supply Management certificate from the UW-Madison Executive Education and a Wisconsin Certified Public Manager (CPM) from UW-Madison.
    Ruth Ginzberg is a Sr. I.T. Procurement Specialist at the University of Wisconsin System, which consists of 26 campuses serving nearly 180,000 students and employing over 39,000 faculty and staff. Ruth is responsible for procurement, negotiation and administration of a portfolio of enterprise-wide software licenses, cloud contracts, I.T. service contracts, and library technologies. She has an allegedly useless humanities degree in philosophy with a concentration in ethics, and an advanced technical degree in information systems security.
    Stacy Gregg has over 20 years in the field of Public Procurement. Currently, she works as the Procurement Manager for the South Carolina State Fiscal Accountability Authority. She is an NIGP online instructor and has volunteered with Professional Development efforts with the Institute as well as NASPO, her Chapter, SCAGPO, and other NIGP chapters.
    Becky Hoefs is the Purchasing Director for the Wisconsin Department of Corrections (DOC). She has diverse work experiences within DOC, including Correctional Farms/Waupun State Farm, Badger State Logistics (BSL) and central office in the Division of Management Services, Bureau of Finance and Administrative Services.
    Mr. Brian O'Connor has over 20 years of public purchasing experience, beginning his career in 1995 at the North Broward Hospital District in contracts administration, and is currently the Purchasing Manager for the Town of Davie since January of 2017. Prior to that date, Mr. O'Connor has held public purchasing positions with the City of Homestead and the City of North Miami Beach. Mr. O'Connor received his CPM (Certified Public Purchasing Officer) certification in 2008 through the Institute for Supply Management. Mr. O'Connor currently serves as a board member of the Southeast Florida Chapter of NIGP Board of Directors as the President and previously served as a Vice-President and Secretary for the Chapter. Mr. O'Connor is a past President of the Greater Miami Chapter of NIGP, and has previously served on ad hoc committee’s for the National Institute of Government Purchasing.

    Attendance for Individuals

    In order to receive one contact hour, each member needs to register for the webinar individually in advance and then watch the live webinar. Your credit is tabulated by match between your login and your registration.

    Attendance for Groups

    There is a Group Sign-In Form provided with each webinar. The group sign-in form does not register anyone for the webinar, it just verifies live attendance. Each person will receive their login email on the day of the webinar – this verifies their registration. The group sign in form verifies that they watched the live webinar.
    Please contact distancelearning@nigp.org if you do not receive your login information by 12 pm on the day of the webinar.
  • Webinar 052119: Market Research Equals Better Decision Making: Learn Why and How (Non-Member Rate includes a one-year complementary NIGP membership for eligible individuals)
    $190.00 USD
    Note: Prices may increase as the event nears
  • Registration Information

    Registration Deadline: Monday May 20, 2019 at 11:59 PM EST - Registrations cannot be accepted the day of the Webinar.


    Registration is Online Only


    The $190.00 non-member fee includes one full year of complimentary membership to NIGP for those that are eligible. Please call Customer Care at 800-367-6447 for more information.
  • All cancellations must be made in writing by emailing registrationinfo@nigp.org. Once the login email is sent, registrants that are non-members are not eligible for a refund. Registered participants who do not attend will not receive credit. Need to miss the webinar due to a last minute meeting? There is no need to cancel. You won't receive credit, but you will still receive all the handouts and the recording link.
  • NIGP Webinar Disclaimer

    The content of this webinar is intended for informational purposes only. It is not intended to solicit business or to provide legal advice. Laws differ by jurisdiction, and the information in this webinar may not apply to every attendee. You should not take, or refrain from taking, any particular action based upon the information contained in this webinar without first seeking jurisdictional guidance.