Webinar Recording - Market Research: How it Can Empower You to Make Smart Decisions

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  1. Specifics

    Webinar Recording
    Presented by: 

    Ann Reeves & Jesse Covell

    Contact hours:


    Procurement professionals often struggle to find effective approaches to performing market research, locating the necessary information, and then applying this information to their purchasing strategies. In-depth and high-quality market research can help procurement professionals make better decisions about what to buy, how to buy it, and when to buy it.
    This presentation reviews key concepts in market research such as researching the industry, understanding market forces, identifying market risk, setting benchmark pricing, and applying this approach to the procurement strategy. As procurement professionals look to assess the risks that can affect procurements, such as legal challenges, lack of bidders, and a constrained budget, they can also look at the success of the subsequent contract through robust market research.
    This process can be overlooked, often viewed as a burden when the government purchasing process is already complex and lengthy. Procurement professionals and internal subject matter experts can be lulled into thinking that they already have all the information they need to develop their solicitations—they know the supplier community, the industry, and what a reasonable price is. However, by skipping this research, procurement professionals =miss out on opportunities to identify new industry trends, new suppliers, important risks, and alternate contract sources. Understanding how sister states procure and decisions they have made can help direct seasoned decisions.
    Fundamentally, good market research can help procurement professionals establish answers to the questions their executive team, stakeholders, and taxpayers will ask: 
    •  Why are you buying this good or service? 
    •  How much will it cost? 
    •  Are you buying the right good or service? 
    •  What is the best strategy to buy this good or service?
    With increasingly tight budgets and high demands on taxpayer dollars, procurement professionals need remain committed to buying wisely. Market research can help direct purchasers away from looking at only the price tag to making smart decisions for the sake of best value.


     After completing this online training session, learners will be able to:
    1.  Understand key concepts in market research (industry, identifying market risk, developing pricing, etc.)
    2.  Perform market research and apply to purchasing strategies

    Presenter Bios

    Ann Reeves, who has worked for the State of Florida since 2014, currently oversees the Contract and Project Management Office for the State of Florida’s Department of Management Services Division of Telecommunications. This encompasses all State telecommunication services including voice, data, and public safety. Ms. Reeves previously served as the Director of Departmental Purchasing at the State of Florida’s Department of Management Services from 2014 to 2018. Mrs. Reeves oversaw contracts with an average annual spend of $1.5 billion that include service areas of telecommunications, facilities management, and employee health benefits. Through strategic sourcing and negotiation, she has overseen contract savings of $317 million. Her team was awarded a Prudential Davis Productivity Award for their market analysis initiative. Mrs. Reeves previously worked for the State of Vermont and Bath and Northeast Somerset County Council in England. She attended City of Bristol College, England.

    Jesse Covell currently serves as the Bureau Chief of Goods and Services with the Division of State Purchasing. As the Bureau Chief, she maintains a multi-year procurement profile that consists of 71 procurements totaling approximately $2 billion annually. Prior to this role, she served as the Deputy Director of Departmental Purchasing. As the Deputy Director, she was responsible for managing 161 active Departmental contracts and conducted agency competitive procurements.
    Having spent more than a decade in state government, Jesse has held various procurement positions with the Agency for Healthcare Administration, the Department of Health and the Department of Financial Services. Additionally, she served as the Procurement, Marketing and Customer Service Director for a non-profit organization that assists individuals with disabilities. Jesse also has a background in human resources and employee relations.

    Attendance for Individuals

    In order to receive one contact hour, each member needs to register for the webinar individually in advance and then watch the live webinar. Your credit is tabulated by match between your login and your registration.

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    Please contact distancelearning@nigp.org if you do not receive your login information by 12 pm on the day of the webinar.
  • Webinar 080718: Market Research: How it Can Empower You to Make Smart Decisions (Non-Member Rate includes a one-year complementary NIGP membership for eligible individuals)
    $190.00 USD
    Note: Prices may increase as the event nears
  • Registration Information

    Registration Deadline: Monday, August 6, 2018 at 11:59 PM EST - Registrations cannot be accepted the day of the Webinar.


    Registration is Online Only


    To register please scroll to the bottom of this page and click on the Register button. 
    The $190.00 non-member fee includes one full year of complimentary membership to NIGP for those that are eligible. Please call Customer Care at 800-367-6447 for more information.
  • All cancellations must be made in writing by emailing registrationinfo@nigp.org. Once the login email is sent, registrants that are non-members are not eligible for a refund. Registered participants who do not attend will not receive credit. Need to miss the webinar due to a last minute meeting? There is no need to cancel. You won't receive credit, but you will still receive all the handouts and the recording link.
  • NIGP Webinar Disclaimer

    The content of this webinar is intended for informational purposes only. It is not intended to solicit business or to provide legal advice. Laws differ by jurisdiction, and the information in this webinar may not apply to every attendee. You should not take, or refrain from taking, any particular action based upon the information contained in this webinar without first seeking jurisdictional guidance.